last update: 19-09-2022



The first Iranian Human Branding Conference in commemoration of athletics federations, athletes and medal winners was held on October 9, 2012 in the conference hall of Olympic Hotel in presence of sports managers, sports federation officials and national champions.

Introducing the human branding knowledge and commemorating the human brands in Iran were the main subject foci of this conference.

At the conference, Mr. Arasb Ahmadian, managing director of MAHAK, presented an article on the subject of humanitarian brands. Addressing  this issue utilizing a scientific approach, Mr. Ahmadian cited examples of MAHAK human brands; those who along with their profession such as sports, emphasize other issues such as empathy and humanity, traits which qualify them as human brands. He mentioned Mr. Kamran Shokri and Mr. Saeed Nasiri, two of MAHAK’s children who survived cancer and both medal winners in recent Paralympics and world games as two prominent examples of international human brands.

MAHAK’s long-term goals have been remaining abreast of the latest contributions to the field and exchanging knowledge and experience with professionals and experts, thereby raising the level and quality of organizational and personnel knowledge. MAHAK achieves this goal by participating in related conferences, festivals, job fairs, and scientific-professional organizations at the national and international level and regularly shares gained knowledge and experience with other alike organizations.

MAHAK’s ever-expanding family hopes to continuously improve the quality of  medical and social services in support of children suffering from cancer.