The most important aim of the World Cancer Day campaign is to help the early diagnosis of childhood cancer. The earlier this disease gets diagnosed, the higher will be the survival chance. Retinoblastoma is one of the common childhood cancers. Do refer to a physician when you notice one of these symptoms in a child around you: white glow in the pupil first noticed in a photo of a child’s face when the flash is used; complaints of poor vision; one or both eyes turning inward or outward; pain from increased pressure in the eye as the tumor grows. Keep in mind that these symptoms do not necessarily mean that a child has cancer; however, refer to a physician as soon as you notice any of them. Early diagnosis is the key to early treatment for this disease.